Internet Marketing Case Studies - Manufacturers
Why dedicate a page to Internet Marketing case studies? Its one thing to talk about how to improve a manufacturer's web site its another to show actual results. Our e-strategy services are not just feel good exercises in building pretty web sites but developing competitive strategic plans that translate into real impact, real sales and real dollars.
Over the years manufacturers have stated that the Internet doesn't work and that their experience with Internet marketing was in vain. The problem was not that Internet marketing didn't work but that they didn't understand how to use Internet marketing or how to implement a strategic plan.
The following Internet marketing Case Studies are designed to show that proper planning, good site structure and usability combined with good writing and research yield very substantial results.
Excel Glass Company: This small glass fabricator is located in Jeanette, PA and specializes in frameless glass shower doors and emergency glass repair. Their original web site had no optimization and had NO rankings in the search engines thus never generated a lead. Applying a complete strategy to focus on customers needs and direction the site was optimized and included call outs to convert users into prospects. Keyword research help identify the right words that customers not management used to find a company like Excel. Within 3 months the site dramatically jumped to page results in Google, Yahoo, and MSN. In fact over 20 keyword phrases captured first page placement . The results were tracked by the customer for a 1 year period. The site was responsible for $2.1 Million dollars in new sales while eliminating over $5000 in pay per click advertising.
Web Site: Excel Glass
Gorell Windows: Located in Indiana, PA Gorell windows had a bad experience with hiring a search engine optimization firm in California. The firm chose to use questionable practices to optimize and market the web site. Within a year the site was banned in almost every engine. By removing all offending practices and rebuilding the site to meet quality guidelines of the major engines the site was able to attain first page rankings in Google, MSN and Yahoo within six months. Further optimization, strategic marketing and conversion help to turn the site around. Within one year the site captures over 25 page one results which has yielded over 18 leads per day and a total of $250,000 in increased sales tracked to Internet orders only.
Web Site: Gorell Windows
Specialty Tires of America - American Racer Racing Tires: STA is a manufacturer of bias ply tires and provides products for the industrial industry. They are also the manufacturer of racing car tires which was an interesting audience mix. STA and American Racer had never had a web site prior to 2005. They needed not only a strategy but to quickly learn the basics about internet marketing and have 2 web sites developed. After
identifying multiple
audiences and hiring a professional technical writer, the team was able to match products, features and solution to their various respective target audiences. Keyword research and optimization coupled with multiple conversion techniques helped the site get over 30 keyword phrases page one listings on Google, MSN and Yahoo. The result: the company tracked all web leads from the web site and accredits Increased sales of over $500,000 in year alone and a cost avoidance of over $50,000 in paid search.
Web Site: Specialty Tires of America
Web Site: American Racer Racing Tires
