Search Engine Optimization - Organic SEO
Search engine optimization especially organic SEO for small to medium manufacturers is more important than ever. The Internet has become a complex resource for companies to research and identify manufacturers to meet their needs. If your web site is not properly optimized you may be missing opportunities of new business.
While most companies are happy with their company name resulting in top rankings in search engines, they may be missing the bigger picture. Organic search engine optimization helps make your web site more visible in search engines by focusing on words your potential customer may use to find your business, especially if they don't know who you are.
Paid search can be good but it is no substitute for good organic search engine optimization. The term organic refers to your site showing up in the free listings on a results page. Many studies have show that these result are considered to be more relevant and credible than just buying top page placements.
Recent studies show that search engine optimization among manufacturers is well behind the pace of the Internet. This poses both a problem and an opportunity for manufacturers. Catalyst Connection provides organic search engine optimization assistance for manufacturing clients and have developed a strong track record for dramatically improving a manufacturers web site search ranking and ultimately increased visibility, conversion, sales and lead generation .
Organic search engine optimization is a process to improve the relevancy of Internet web site pages on search engine results pages. By strategically optimizing a manufacturers web site, a more targeted audience can be connected to the clients site and increase not only the traffic to the site but to attract a more specific and targeted audience to the web site.
Right now less than 20% of manufacturers employee search engine optimization to their web sites. This opens a unique opportunity to leverage the search engine optimization techniques to make your web site stand above the competition be it foreign or domestic.